Monday, March 19, 2007

Obama 1, Hillary 0

The internet provides today's Presidential candidates with opportunities not available to their predecessors. It’s now a lot easier to get your message out, to raise money and generally to reach out to your base. It’s also a lot easier, and cheaper to attack your opponents.

A short clip appeared on youtube recently that is a remake of a controversial Apple ad that premiered during the 1984 Super Bowl (or so I’m told). It shows a female athlete running with a sledgehammer toward a widescreen - where an ominous Big Brother figure drones to a mass of zombie-like followers. In the remake, the ominous figure is Hillary, the American people are the drones, and Barack Obama is their saviour. As far as attack ads goes, it’s slick, but even better, it’s anonymous. It looks like Obama has found a way to strike out, and still keep his hands clean.

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